About

Hi! I’m Matthew White, the founder of M&A Digital Solutions Ltd.

After a 14 year journey in the engineering industry working in pneumatics, I completely changed gears and founded my own SEO agency.

Using the combined knowledge gained working within a small business coupled with what I have learned optimising several sites over the last few years I took the plunge and started my own business in October 2023. This has enabled me to chase my dreams and help as many people as possible grow their businesses and chase their personal goals and dreams.

My Roots in Industry

Before venturing into the digital realm, I started as an administrator before working up to becoming technical sales and being seen as the go-to person for all complex systems and enquiries. The skills gained within this role directly translate to my new role and enable me to develop and design bespoke SEO strategies for your business to optimise your website and grow your customer base.

Bridging Engineering and Marketing

Why does my background in engineering matter in marketing? Why am I telling you this? Because at M&A Digital Solutions, I don’t just market products; I market solutions. I understand that what you’re offering isn’t just a product it’s more than that, it’s a solution that solves your customer’s needs, even if they didn’t know they needed it! This dual expertise enables me to translate the technicalities of your services and products into digital narratives that resonate with your target audience.

Understanding Beyond the Surface

My expertise lies in my ability to dig deeper. I don’t stop at surface-level marketing. I delve into the technical nuances, understanding exactly what your customers are searching for, what or how your product or service works and how your company operates. It’s this blend of SEO and strong foundation building fused with my previous experience that sets me apart and enables me to design strategies and campaigns that succeed.

My Approach to Digital Marketing

I believe that a successful marketing strategy starts with a strong foundation and follows simple but effective building blocks. 

• Discussion about your business goals and what you’re working to promote.
• A complete site audit.
• Keyword research and competitor analysis.
• Design and strategy.
• Implementation and optimisation.
• Monthly update reports and feedback.

It’s all about doing the simple things properly with the right care and attention that enables me to craft campaigns that deliver results.

Partnering for Success

I don’t see myself as a service provider but as your marketing partner. My commitment is to walk alongside you, ensuring that your marketing journey reflects the innovation and excellence of you and your business. Together, we’ll navigate the digital world, making sure that your brand not only stands out but sets the benchmark in your industry.

Join Me

“A Journey of a Thousand Miles Starts with a Single Step” Lao Tzu 

Take your first step with me and we’ll embark on a transformative digital marketing journey together. Let’s connect the dots between where you are and where you aspire to be and get you there.